本模块旨在向学生介绍商业策略中的关键概念.

On successful completion of this module students will

• have an in-depth knowledge of strategy;
• be able to conduct a strategic analysis of an organisation, its environment, and its future strategic options;
• 理解制定国际战略的基本原则;
• 了解与战略实施相关的一些关键问题;
• critically evaluate current theory and practice on strategy.

每个组织都需要一个计划和共同的理解来生存和进入下一个阶段.  成功的组织通过制定战略来建立和管理这种能力.  This course is designed to introduce managers to the key concepts in business strategy and how it is central to capturing value within organisations.  The course will provide you with an understanding of the fundamentals of strategy and its practical application in a range of different contexts. 创造和捕捉价值的战略意识技能的发展将贯穿于整个课程，并将为学员确定他们的组织在全球经济背景下应如何定位奠定基础.

Day 1  Introduction to Strategy and the tools and frameworks used by managers to examine organisational positioning within its  environment.

Day 2      Key concepts of strategic capability, 目的和选择将在为组织创造和捕获价值的背景下进行审查.

Day 3      The implementation of strategy will explored and will consider the impact of the international influences on performance.

Dates: 31 January, 28 February, 21 March, 11^th April

This module aims to enable students to develop knowledge and understanding of individual and group behaviour within organisations, and the core areas of Human Resource Management, 并能够将这些知识和理解应用到一系列的组织设置中.

高效的管理者不仅能有效地利用经济和技术资源，

but also in their management of people. In order to operate effectively, it is important that

管理者发展对组织环境的知识和理解

个人行为的基础，以及两者之间的关系. Equipped with this

理解和考虑到人员管理的许多方面正在日益被重视

从人力资源(HR)专家下放到直线经理，这也很重要

直线经理有必要的技能来分析人力资源问题和实施解决方案

HR problems.

本方案的目的是使管理人员能够了解和理解

组织环境，个人和群体行为的基础

工作场所和人力资源管理(HRM)的核心领域，并能够

应用这些知识和理解在一系列的组织设置

第1天重点关注组织行为的背景，以及有效的管理者如何识别和应对个体差异，在组织内培养高水平的动机.

领导和管理员工是一个富有挑战性和回报性的角色. 这一环节将强调不同的领导方法和如何构建, develop and manage effective teams. 会议还将重点讨论在工作场所处理冲突和具有挑战性的谈判的实际方法.

吸引和培养员工是现代职场的重要组成部分. This session will focus on methods used by managers to create a culture to support and develop engaged and high performing employees.

Dates:

在一个非常不确定和非常动荡的时代, the pace of change is bringing new and serious levels of confusion and stress for the leaders of businesses both small and large.

本课程侧重于目的驱动型领导的概念，起源于哈佛商学院，特别关注中小企业以及企业业绩和增长的改善.

• 了解领导当今企业所需要的挑战
• Explore the impact of leadership purpose for business
• 看到专业和个人领导能力和信心的提高
• 向成功发展企业的当地领导人学习
• 参与对未来下载彩9彩票平台影响的专业发展行动计划

Karise Hutchinson教授是《下载彩9彩票平台》一书的作者，也是哈佛大学核心领导力下载彩9彩票所的成员.  As a Chartered Fellow of the Chartered Management Institute, 她用她的热情和与中小企业领导人合作超过15年的经验，以及她教授硕士和MBA水平的记录，为北爱尔兰中小企业领导人带来新的知识和技能.

Day 1:  Leading today
理解在地方和全球层面领导的挑战
Exploring the correlation between leadership capability and performance (biology and neuroscience perspective with coaching workshop)

Day 2: Purpose driven leadership and growth
Connecting with the why of leading your business
Harnessing the power of storytelling

Day 3:  Learning to lead
向那些从创业到成功的领导者学习
Engaging in ‘whitespace’ and planning for impact

这个模块将教给你成为一名有效领导者的知识和技能.

You will consider the key theories of leadership and consider their application in the context of leading organisational change.

发达经济体未来的繁荣取决于它们的组织是否有能力充分理解是什么让它们的领导人和管理者高效，以及它们可能如何努力培养领导能力、管理技能和人才. Issues relevant to the changing nature of management and leadership skills required in an era of discontinuous change are examined in this short course. Ultimately this course will equip participants with the leadership skills to take their learning into the organisation and lead change effectively.

本课程的目的是让学员了解他们的领导风格，以及他们可能用于管理和领导变革的方法，并最终成为更有技能的领导者. 学员将有机会了解如何成为更好的领导者，并发展技能，使他们能够领导自己和他人走向成功的结果.

本课程旨在将理论与实践结合起来，借鉴相关理论，并将其与一系列案例下载彩9彩票组织中的领导者和管理者联系起来. 此外，参与者还将讨论他们所遇到的不同类型的领导者和管理者.

现在人们普遍认识到，商业世界的新挑战带来了新的和

组织领导人面临严重的困惑和压力. In a time of

非凡的不确定性和非凡的动荡，成功的企业无论是大的还是

小需要领导者的全部能力，以及整体的共同责任

team to survive and grow. 领导力，被许多人定义为“商业中永恒的问题”

这是一个似乎永远不会消失的挑战吗?所以学生们必须具备这种能力吗

在不断变化的全球下载彩9彩票平台中具备领导能力的知识和理解

environment.

Day 1      The ‘What’ of Leadership

这节课从领导力的演变和变革型领导力发展的重要性开始.

Day 2      The ‘Why’ of Leadership

The impact of leadership is critical to successful organisations and this session will explore the method used by leaders to connect with purpose, cause and belief.

Day 3      The ‘How’ Of Leadership

最后一节讨论了有效领导的基本要素, from unlocking patterns of thinking to communicating through the power of storytelling to effect real change in organisations adapting to dynamic cultural, political and economic dimensions.

Dates: 01 February, 01 March, 22 March, 12 April*

The core activity of any organisation is its operations 而组织绩效是由运营管理的质量决定的. This course focuses on the decisions that managers need to take with regard to operations management; these include designing the appropriate operation for the business, 计划和控制运营活动，管理运营绩效.

在企业经营的动态环境中，企业改进的重要性不容忽视.

通过简化价值链以客户为中心是势在必行的.

It presents challenges in terms of how we classify, 联系和管理内外部客户链.

The ability to remove costs, optimise value creation, understand the competencies, 在持续改进的哲学背景下，有效地重新配置组织是至关重要的.

The core activity of any organisation is its operations, 而组织绩效是由运营管理的质量决定的. This short-course focuses on the decisions that managers need to take with regard to operations management; and these include designing the appropriate operation for the business, planning & 控制经营活动，管理经营业绩.

第一天项目管理是本课程的重点，特别的重点是协调运营管理与整体下载彩9彩票平台战略的重要性.

Day 2      This session will examine key techniques used by managers to ensure effective operations management using a process-based approach, process analysis and design, capacity management and understanding the impact of variability.

第三天最后一天将集中讨论库存管理的重要性, systems dynamics, quality management, 精益运营，确保卓越运营和下载彩9彩票平台改进.

Dates: 31 January, 28 February, 21 March, 11th April

This module aims to provide students with an understanding of digital transformation in a range of organisational contexts.

成功完成该模块后，学生将能够:

• 评估数字技术如何通过改变产业价值链来颠覆产业, patterns of demand and competitive pressures;
• 理解数字技术和框架如何应用于数字转型战略;
• understand the organisational and people capabilities required to support and implement a digital transformation strategy; and
• 批判性地评估当前数字化转型的实践和理论.

This introductory module in executive coaching and mentoring affords participants the opportunity to further their knowledge and understanding of the coaching, mentoring and other associated literature.

他们还将在探索自己和动机的过程中得到指导，并创建一个个人发展议程，以帮助他们成为反思教练/导师实践者.

This applied module focuses on the importance of understanding and analysing the key determinants for international competitiveness.

Viewed from the strategic management process, 本模块将提供本主题的整体视角，并提供应用体验式学习机会，重点关注关键利益相关者合作对推动和维持企业竞争力的重要性, industry, regional and national level.

这个令人兴奋的新短期课程不仅与政府政策有关，也与企业的角色有关, industry associations, universities, and other institutions play in competitiveness. In modern international competition, each of these institutions has an important role that is constantly shifting as a result of the dynamic business environment. Moreover, 为一个国家或地区制定和维持经济战略的过程是一项艰巨的挑战. The course explores not only theory and policy, but also the organisational structures, institutional structures, 并改变持续提高竞争力所需的流程.

这门短期课程是与哈佛商学院联合开发的，紧密基于哈佛商学院竞争力微观经济学(MOC)模块. Elements of the MOC module form the basis of this one, but additionally, 通过使用一系列经验丰富的专家嘉宾讲者，下载彩9彩票结合了强烈的区域视角，清楚地展示了理论概念如何支撑和指导实际应用.

这个营销模块的重点是管理面临的挑战，在发展和实施的营销理念和成功的营销方案.

The critical importance of marketing arises from its role as the boundary function between the organisation and the marketplace.

Changes in the market require changes from the company; changes made by the company create changes in the market.

市场营销关注的是如何管理这种不断变化的关系.

下载彩9彩票商学院(Ulster University Business School)与数字DNA (Digital DNA)合作开设了一门课程, Digital Ready Leaders, 这融合了学术模式和一些最敏锐的行业直觉, most successful business minds. Digital Ready Leaders课程被认为是一项领先的资格证书，在您工作的同时，您有机会在为专业人士量身定制的课程中学习.

A Unique Approach
Digital Ready Leaders offers a unique opportunity to gain comprehensive insight from industry experts alongside academic theory. This blended learning allows students to diversify their experience by seeing firsthand how businesses implement digital technology in their workplace. A range of theory based classes and visits to digital ready organisations helps you realise the opportunities technology can bring to your own organisation.

The mini MBA has been designed for those in decision making positions who may have no formal business or management qualification, 但是谁愿意获得广泛的商业知识呢.
迷你MBA的总体目标是将学员培养成管理人员和商业专家, 通过对管理和组织的综合和批判性理解来增加价值, 发展那些可转移的和智力的技能，对于成功的一般和战略管理，无论是在私人和公共部门的组织.  Subject areas covered on the course are:

Days 1 & 2 People and Leadership

• Leadership
• People and Performance
• Coaching

Day 3 Accounting and Finance

Day3 will cover a wide range of business and finance topics including understanding the language used in business finance, financial statements, cash flow, cash versus profit, interpreting the numbers, the role of audit, insolvency, costing and much more.   由具有商业经验的会计师提供，并配有实际例子和商业模拟, Day 3 will leave you with the confidence not only to understand the financials but to interpret them and ask the right questions.

Day 4 Innovation

Subject areas covered include:

• Drivers of Innovation
• Types of innovation
• 4 Ps of innovation
• The Innovation Matrix
• Impact of Innovation
• Future of Innovation

Day 5 Strategy & Change

This day will introduce models of strategy and how organisations successfully implement change policies in order to achieve their intended strategic direction.

• Understand and practice basic strategic analysis tools
• Understand why businesses fail
• Be aware of the hurdles when making strategic choices
• Practice implementing strategy